I work at the intersection of growth marketing, AI search, and the agentic web.

Currently, I’m Head of Marketing at Themefisher, a multi-brand web template company. I’m also the Product Manager behind Sitepins, a Git-based headless CMS. And I manage the r/astrojs developer community on Reddit.

What I actually think about

Search is changing faster than most marketers realize. AI agents are starting to browse, decide, and transact on behalf of humans. The funnel we’ve spent a decade optimizing is being rerouted around us.

I’ve spent the last few months studying what that means for growth: how brands get discovered by agents, how content gets cited by LLMs, how commerce flows when the buyer isn’t human anymore.

What I do

• Growth Marketing. I build marketing systems for small businesses. I’ve done this across multiple brands, so I know how to move fast without losing coherence.
• AI Search Optimization (AEO/GEO). I help brands show up in AI-generated answers, not just search rankings.
• Agentic Commerce Optimization. I think about how products and brands position themselves for a world where AI agents make or influence buying decisions.

Background

I started with programming in 2020. I picked up a solid grounding in web fundamentals.That technical foundation changed how I think about marketing.

From there, I got pulled into digital marketing, specifically SEO. I joined Themefisher as an SEO intern. Over the following years I moved through roles: SEO Manager, Project Manager, Marketing and Product Manager. Now I lead the marketing team.

Along the way I got deep into the static site ecosystem. That’s still the space I know best.

I’ve been writing about the shift from human-browsed to agent-navigated web since early 2026. That thesis shapes everything I work on.

This site

I post here when I have something worth saying. That includes takes on AI search, agentic web, growth experiments from my own work, and honest observations about where the web is going.

If any of this resonates, the best place to stay connected is my newsletter or follow me on social media.